Articles - Matchy Matchy - The Joy of Matching

This is Match 3 - done fun. Imagine if indies tried to make the ultimate match 3 game - imagine if we only designed to make the game fun. Imagine imagine imagine. Matchy Matchy - the JOY of matching :) Our last few years of professional game development before Matchy Matchy, had seen us working on a series of publisher led Match 3 games. Each one seemed to shrink in its ambition as the goal of chasing the next freemium target came and went. At the end of this Pete and Iain looked at each other and wondered what would the game be like that ignored all the rules, and did whatever it felt like, as long as it felt like fun. We imagined that would be Matchy Matchy - the Joy of Matching.