BLACK THE FALL is an atmospheric puzzle game set-up in a communist dystopian era. Playing as Black, an obedient factory worker, you get one chance to outsmart the oppressive system, but the road to freedom is paved with puzzles, pitfalls and manipulation. A door malfunctions, an opportunity arises. Once out, what will you do to survive?


OUTSMART

Use logic, acuity and the laws of physics to figure out how to move through the hostile environment, deceive guardians and find your way out, while staying safe.

MANIPULATE

Get hold of a designator to control the other workers, machines and friendly factory creatures. This will prove crucial in your quest.

UPRISE

Remember who you are and fight for your beliefs. Liberate yourself from any system that hinders your humanity. Take advantage of that open door and start your odyssey.

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Showcasing Black The Fall at more than 10 events this year, gave us quite a perspective on what needs to be done to make the most out of such an investment.

Gamescom 2016


Why Would You?

Showcasing at events can get a bit expensive, especially if you have to travel by plane. So, as an indie developer, we are entitled to ask ourselves why would we invest in events, when we could pour that money in online advertising? Here are a few key areas that an event covers and turn useful in various stages of your business, that online doesn't cover:

  1. Business contacts - If looking for a publisher, investor, co-founder, business partner, hardware producer etc, then attending an event is a good place to meet them and add your presence and charisma to the pitch.

    Black The Fall at E3

  2. Press contacts and articles - Besides launching a game, attending an event is your best chance to have Youtubers and press playing the game, which will translate in press coverage.

    Black The Fall at E3

  3. Increase your fan database - There are events with hundreds of thousands of attendees or only with hundreds, so choose wisely, if your main purpose is to increase your fan database.

    Black The Fall at Gamescom 2016

  4. Playtest - Events are an excellent opportunity to play test. If you pay attention to each player’s experience, you’ll be able to walk away with game improvement ideas to work on for at least a month.

    Black The Fall at Comic Con

How To Make The Most Out of It?

  1. Pick the events wisely: E3 is definitely a hit (and The MIX happening in parallel), Gamescom, TGS and Rezzed are also worth it. Before submitting your game to a competition or accepting an invitation, always check online to see how many attendees are coming, what other developers are saying about it etc.
  2. If you are targeting a specific business partner, try to book meetings in advance. If they don’t reply, see if they have a business booth and drop by to say “Hi”.
  3. Showcase in the Indie Area (or a dedicated indie booth). Both press and potential business partners interested in indies, will definitely go in the indie area. Big events are crowded and journalists have a busy agenda with AAA offering first time experiences, which journalists will want to cover. Maybe they won’t have time to check out the map and visit each booth at the event, so make sure you’re making their search easier.

    Black The Fall at Indie Arena Gamescom 2016

  4. Have a press release. Maybe you have new screenshots, some new game features you want the world to know about and, of course, the fact you are attending this event. Some press will pick it up and you’ll have a starting point. If you already have press contacts and you have something new to demo, drop them an email and book a time for them.

    Black The Fall at E3 Square Enix

  5. Have a system to collect players contacts. It may be a raffle or just a quick question where you ask them if they’d like to get occasional updates about your game. But don’t miss the chance to keep in touch with the players who are interested in your game. We started old school, by having people fill in their details on a card and drop them in a box. Then I'd copy all contacts in a spreadsheet and import it to Mailchimp. But Mailchimp has a mobile app, that helps you collect data during events: MailChimp Subscribe.
  6. Take notes. Observe closely the player experience and take notes on how you could improve it. After they finish playing, ask them about their experience. They’ll usually say “awesome game” so ask them about the most frustrating bits and they will open up. This will bring a new perspective on how the players perceive your game.
  7. If you’re rather new in the business, don’t miss the parties! Talk to fellow developers, most of them are friendly, brilliant and fun. If you don’t know where to start, stick to the devs you meet during the day and the exchanging business cards network will grow from there.
  8. Pack all the needed stuff and a bit extra, just to make sure. Test the build on those machines before the events starts. Trust me on this one.

    Black The Fall preparing for Gamescom 2016

How To See If It Was Worth It

At the end of the event make an assessment and see how much you took out of the experience. The categories I'm looking at are:
1. Budget:

  • Travel (transport, accommodation, per diem)
  • Event fees (booth fee)
  • Promotional materials (banner, stickers, badges etc)

2. Business

  • Number of business contacts
  • Quality Score (I established a scale from 1 to 5 to score the impact of the person, the company and/or the discussion had/might have on our project)

3. PR

  • Number of Articles
  • Quality Score (I established a scale from 1 to 5 to score the quality, reach and online impact of the article)
  • Number of Press Contacts
  • Quality Score (I established a scale from 1 to 5 to score the impact of the person, the company and/or the discussion had/might have on our project)
  • Awards / Nominations

4. Testing

  • Number of Players
  • Game play Observations - how many improvements and / or bugs we find
  • Quality Score (I established a scale from 1 to 5 to score the importance of the observations)

5. Database

  • Number of Email Contacts Collected
  • Number of Email Subscribers
  • Subscription rate (How many people wanted to subscribe by email out of the total of contacts collected)

6. Costs - I divide the overall budget in 4 to get a budget for each category and then look for the below:

  • Cost / business contact
  • Cost / article
  • Cost / nomination
  • Cost / test player
  • Cost / email subscriber

This way you will be capable to make informed decisions on which events are worth investing in.

Black The Fall at Comic Con


So how do YOU approach events? I'd love to hear your tips.

For more posts on the development process for Black The Fall, you can follow us:

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If you want to play the Black The Fall demo live, meet us at one of these events. Our team is more than eager to meet you.

Comments  (0 - 10 of 37)
OldGhostStalker
OldGhostStalker

ABE LIVES AGAIN

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Atlasfield
Atlasfield

Why did you changed the atmosphere? I think kinda Limbo looked more interesting. :/

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co_Ot
co_Ot

Like its atmosphere! It's great)

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Pancake_Ninja132
Pancake_Ninja132

looks like my kind of game. tracking ;)

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lowenz
lowenz

Complete this beauty with extreme prejudice! :D

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CurioWare
CurioWare

I like that the limited edition contains a character figure :)

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Guest
Guest

Great looking game, and I really like that collectors edition box!

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SDagg
SDagg

Very nice looking game! Great job on the mood and feel.

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totomerde
totomerde

cool

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ArsCreativa
ArsCreativa

Cool! I'll keep an eye open on it! :D

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Black The Fall
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Sand Sailor Studio
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Square Enix
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Unity
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If playing our demo got you saying “I Thought This Game Was Cool Before It Won An Award", please vote:… T.co

Nov 29 2016

RT @EstamosJugando: ¡Demo completa de #BlackTheFall! Juego de puzzles y sigilo muy original. @BlackTheFall ¡RT! Youtube.com T.co

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