I submitted Tiltz to a few websites to be reviewed. I was hoping that some positive testimonials would help outweigh the bad ratings, but it would appear the In-App purchase model has made that difficult as well.
When you submit a game to a reviewer, they're going to need the full version to do a proper, thorough review. If your game requires purchase up front before being downloaded as many do, you can give the reviewer a "promo code" which they can use to get the game for free. If you're using an In-App purchase model, however, you can't do that because Apple does not support promotional codes for In-App transactions at the time of this writing. Offering a special build of the app with the full features unlocked will not suffice -- the reason is that you are giving them a build that nobody else has. How can they be sure that the full, released build is the same thing as what you gave them, or that you didn't sneak in some features that the release build doesn't have?
However, there is a solution: Put in your own mechanism to unlock the full features of the game. This blog does a good job of explaining how:
Of course, it's best to do this -before- you release your game. I also recommend you have it tested at Ibetatest.com .
