Post tutorial Report article RSS Feed Becoming a successful Public Relations officer

What makes a successful PR Officer? In this tutorial you will discover how to generate the maximum support for your Mod through effective methods of presentation and skilful interaction with the public. Ranges from beginner to advanced techniques.

Posted by Crispy on Nov 29th, 2005 Page 1 of 15    
Intermediate PR.


Public relations deals, quite simply, with all contact your modification has with the public. It's generally about creating interest in your mod to bring in new fans and maintaining interest for the existing community. This includes -but is not limited to- writing, proof-reading and giving the go-ahead to news reports; keeping abreast of developments in areas of interest to your fanbase; keeping up-to-date on all areas of development for your mod; interacting with the fanbase on a regular basis via forums or chat programs (probably acting as a Head Moderator and Operator respectively); and later on, perhaps liaising with and giving interviews to games media organisations.

This tutorial aims to present effective documentation on Public Relations for anyone wishing to know how it relates to the modding world, although very many aspects found here can be transferred to promotion of other products. It contains a mixture of general trends of good practise and some more personal techniques that I would deem useful.

Target Reader:
This tutorial is aimed at anyone wishing to understand what is needed to become a successful public relations officer, and applies equally to both the Project Lead* who takes care of their own PR and the PR officer him/herself, although it has been commented that anyone in a mod team should give this tutorial the once over.

* Even if, as a mod leader, you have someone to take care of your PR for you, you should still find this information useful, because ideally a mod leader should aim towards a complete understanding of the differing roles he is hiring for. This knowledge is indispensable in being able to identify the weaker links in your dev team that should be replaced if they pose a threat to the successful development of your Mod.

About the author:
At the time of writing, the author was Public Relations Manager for Nuclear Dawn

Post comment Comments
matrixnut42 Dec 4 2005 says:

Indeed, a very good article. The only thing I felt it didn't cover was how to deal with a stalled Mod; many of the team members have been away, or inactive, and the public is chomping at the bit for more media. Add that, and it's one of the best articles I've read in a while.

+2 votes     reply to comment
HitmanV Dec 6 2005 says:

I am doing stuff like this in English for my GCSE work

+1 vote     reply to comment
Crispy Author
Crispy Nov 29 2005 says:

Please PM me any typographical errors. Any comments on the tutorial can be posted below:

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_eXiGe_ Dec 4 2005 says:

Good read :) .

+1 vote     reply to comment
Crispy Author
Crispy Dec 4 2005 says:

Yeah, well this article is still a work-in-progress so I'll work on that to update it as soon as I have time. I had more to say on image composition and use of the English language and I had intended to write something on dealing with fans turning ugly to be included in the first version, but it must have slipped my mind.

I think in writing this I realised just how difficult it is to write a tutorial that tells you everything you need to know. There's so much that I do instinctively but forgot to include in the first version. I was thinking about splitting it into two main sections: a general tutorial with a conclusion of the mian points, and an addendum of more advanced techniques on the pages that follow. This would be more specialist topics like forum moderating/administrating and how to deal with bad conduct or abuse.

If you think anything else could be expanded on, either because it's not clear enough or because it needs examples, please mention it here so I can add it to a 'to do' list.

+2 votes   reply to comment
HitmanV Dec 6 2005 says:

But I have to do about Mag Adverts :(

+1 vote     reply to comment
Crispy Author
Crispy Dec 7 2005 says:

Yeah, my background for the image stuff is a few modules I've been doing in my Uni degree, one of them called Visual Culture in Latin America. The course began with a good intro to certain theories on 'the act of looking' and we've been using these principles all the way through the course as we take case studies, including advertisements, signposts, paintings, photography and film.

I'll have to be brief, but basically if you're studying an image, always remember that you need to think about two things for every aspect of that image. The first is simply what is on the page, the second is what it represents. So if it's for a male fragrance or something it may well depict a man. But he's not just a man, he's probably a muscular, virile, successful man; a member of an elite group that a target audience might want to associate themselves with by buying the product. If it's a car advert, think about who's driving the car. Is it a mother picking up the kids, a successful looking man powering around corners, or a young girl driving about town. Think about where they're driving also (Land Rover on rugged terrain vs. urban streets). Also remember who has created the image, and who it is aimed at. On top of this there is where the image is positioned (where on the page, which page of a magazine, a billboard on which side of the street, a banner on what part of an internet page

For instance, if it's a billboard: is it near traffic lights? (when everyone will have slowed down to a halt - long enough to take note of the image)
If it's in a magazine/newspaper: is it on a page that relates to an article/item/feature on the same, opposite or next/preceding page? (i.e. is it aimed at the same people who have chosen to turn to that part of the newspaper/magazine?)

As a sidenote, by looking at your own media images you can subject them to a critical eye by applying the same ideas. Hope it helps.

+1 vote   reply to comment
Crispy Author
Crispy Dec 28 2005 says:

Updated as of this date with a new inserted page "The Four Steps".

+1 vote   reply to comment
Crispy Author
Crispy Jan 25 2006 says:

Updated "Four-ward planning" (previously entitled 'The Four Steps') and "Doing Your Homework II - Target Audience" sections.

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Crispy Author
Crispy Feb 9 2006 says:

Updated with a supplementary section on how to write an FAQ list.

+1 vote   reply to comment
stenchy Mar 11 2006 says:

An excellent read for anyone that is on a mod team...

+1 vote     reply to comment
Crispy Author
Crispy Mar 24 2006 says:

Updated with a new supplementary section on how to deal with abuse from players who have problems with the game, thanks largely to a very useful link to Gamasutra feature. I'll add some of my own views on this when I have the time.

P.S. Cheers for the comment, stenchy, it's nice to hear feedback from someone every 500 views or so (!) :P

+1 vote   reply to comment
Babuzaa Dec 16 2006 says:

liaising, not liasing :P

+1 vote     reply to comment
Crispy Author
Crispy Jan 17 2007 says:


+1 vote   reply to comment
drunkill Nov 12 2007 says:

Very good tutorial to help out the needy fans that gobble up all the info they can possibly get.

+1 vote     reply to comment
a2ny Nov 6 2010 says:

read this for the first time today, happen to be a PR Manager for and found every part of this guide spot on

well said and congrats for getting out there and working in the industry

+1 vote     reply to comment
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