What makes a successful PR Officer? In this tutorial you will discover how to generate the maximum support for your Mod through effective methods of presentation and skilful interaction with the public. Ranges from beginner to advanced techniques.
Posted by Crispy on Nov 29th, 2005 Page 1 of 15
Public relations deals, quite simply, with all contact your modification has with the public. It's generally about creating interest in your mod to bring in new fans and maintaining interest for the existing community. This includes -but is not limited to- writing, proof-reading and giving the go-ahead to news reports; keeping abreast of developments in areas of interest to your fanbase; keeping up-to-date on all areas of development for your mod; interacting with the fanbase on a regular basis via forums or chat programs (probably acting as a Head Moderator and Operator respectively); and later on, perhaps liaising with and giving interviews to games media organisations.
This tutorial aims to present effective documentation on Public Relations for anyone wishing to know how it relates to the modding world, although very many aspects found here can be transferred to promotion of other products. It contains a mixture of general trends of good practise and some more personal techniques that I would deem useful.
This tutorial is aimed at anyone wishing to understand what is needed to become a successful public relations officer, and applies equally to both the Project Lead* who takes care of their own PR and the PR officer him/herself, although it has been commented that anyone in a mod team should give this tutorial the once over.
* Even if, as a mod leader, you have someone to take care of your PR for you, you should still find this information useful, because ideally a mod leader should aim towards a complete understanding of the differing roles he is hiring for. This knowledge is indispensable in being able to identify the weaker links in your dev team that should be replaced if they pose a threat to the successful development of your Mod.
About the author:
At the time of writing, the author was Public Relations Manager for Nuclear Dawn