Urban Brawl embodies a comic book look and feel with cell shaded graphics and story sequences. All of this is fused with a gameplay that is reminiscent of an old beat-em up game. Bringing the ass back into kick ass!.. wait em... nevermind.
This was the original Action Doom, a traditional FPS total conversion for Doom.
The project was spearheaded by Stephen "Scuba Steve" Browning with additional help from Mike "Cyb" Watson, Julian Aubourg, and Kara "Nanami" Rader. The author of Action Doom dedicated a significant portion of time to creating blogged "advertisements" and held contests for various events to give away prizes that related to Action Doom.
The purpose of Action Doom was to not only create a modification for Doom, but to invent and market an imaginary product with the intent of simulating the environment surrounding the golden era of gaming of the early 90s. Coupled with the hopes of invigorating the stagnant Doom community, the author tried to generate as much hype and interest while showing almost no preliminary screenshots or information, leaving those items up to the community's imagination.
A series of advertisements ran on blog on Doomworld (which you can look at on the website). In addition to countless silly "ads", then went as far as to make three t-shirts which had the Action Doom logo, and even more extreme lengths to create a DVD case with a fully assembled instruction manual, high gloss cover and printed CD. The 10 boxes were given out in various contests the author held through Doomworld's forums.
The first contest encouraged people to submit their own advertisement and say how much they loved Action Doom. James "Doom Anomaly" McChesney was the winner of the t-shirt, and the results of that can be found here.
The second contest was a High Score contest with three places.
A third unofficial contest was held on the website. The first two people to complete a fake pre-order form received a box. Owen "Sarge Baldy" Lloyd and again, James "Doom Anomaly" McChesney were the two recipients of boxes.
The remaining 6 boxes were awarded to members who contributed to the mod.