Hey everyone!
So Served Cold went live three days ago and we have really struggled to make any traction on the google play store, daily active users slumped down to 3 within the first 2 days and has been steadily decreasing ever since. Feedback on the release is non-existent so making progress towards a feature update is made more difficult every time a user stops playing.
When the game released we used SlideDB, reddit and twitter as a platform for marketing. However, the marketing campaign did not gain as much traction as we had hoped leaving the launch dead in the waters. For those who don't know here the trailer
What we learnt:
Marketing is hard.
Marketing is one part of the process that was unaccounted until the later weeks, the time needed to make a successful is much more than what was initially thought. As soon as we had something to show, we needed to make more of a campaign to garner an audience rather then hope they would come to us.
Retention, retention, retention...
One of the biggest problems we are facing after we attain a user is keeping that user interested in the game. At the moment we are current averaging around 1.3 sessions per user per day, meaning that most people are opening the app once during the day and then closing it. Surprisingly on average the users are playing anywhere around 13 minutes on average per session. Getting the user back after this higher then average play time is a major flaw in our design and will attempted to be addressed in the upcoming update.
Content doesn't last forever
After players are finished with the initial levels, all possible content is done and leaves the player wanting more. Although this issue seems like an obvious one, it is an important one as this directly leads to uninstalls and thus a diminishing player base. More levels will be added in with the most recent update in an attempt to address this.
These were the biggest issues we faced post-release and have been attempting to address as we work towards putting out this update. If you'd like to play and give us some feedback or just sit back relax and try your hand at some puzzles you can download here:
