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You take a role as a CEO in a computer company. That company builds computers and sells them, you can even build consoles, PDAs, mobile phones, etc. During the game you will also encounter AI players which has the same goals as you: To be the most successful computer company in the whole game world. There will also be a rpg based part, where you as the player don't start as a CEO, but as unemployed and uneducated, therefor you must then get an education and work your way up in to the system.