The iPhone's market is amazing, where else can people grab cheap games from anywhere in the world? How many times on a bus have you been bored out of your mind wishing you had something to do for the next 10 minutes? The target audience is amazing, so naturally everyone wants to get there share of the pie *mmmm pie*. The Australian game developer Firemint recently released an iPhone game called Flight Control which is a simple game where you take the role of a flight controller, (hence the name) whose job is to guide planes with your finger to the appropriate runways, having them avoid crashing into each other. A simple idea that just works in both presentation and gameplay that takes little time to get into.
The most amazing thing about this story is that the sales of the game in the already heavy populated market has already reached 700,000 worldwide purchases, even with the small price of entry of 0.99USD that is still a large slice of the above mentioned pie. The power of the impulse purchase is amazing with Steam doing great things with its famous weekend deals, but it goes to show with a little spark of creativity and the right target audience it's possible to break into the market. Think of all the fantastic flash games that could make a huge splash on the "on-demand" platform? We can all expect to see some great games appearing on the iPhone platform after more developers start to smell the aroma of a certain pastry delight.