YEs but you know. Epic and Crytek won do it because hey think people can make AAA titles, on it or some eye-killers. No they releasing it because they want to get more licenses later. As you know most of people in industry self-learning stuff. They don't want go to school again just to play with some software ;p.
Just think about it. What and company will choose. CryEngine 3, which people have no idea how to use (create assets, use sandbox, programming), or Unreal Engine 3(which people know, and more people getting it, due its free). Answer is simple, They go for UE3. No matter it have worse graphics or anything else. Important thing is they can start working on game, not waiting till people get to know tools.
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