SINGAPORE, January 25, 2018 -- On the heels of the successful launch of their flagship product CloudMoolah, Singapore-based gaming tech startup, Cloud Alliance, and Unity Technologies ( Unity3d.com ), creator of the world’s leading real-time development platform, today announced that the companies have partnered to develop an app store for developers. Dubbed the MOO Store, this app store will be operated exclusively by Cloud Alliance in Southeast Asia with the goal of helping Unity game developers simplify their onboarding processes.
The MOO Store will allow developers to access the fragmented Southeast Asia games market, in which developers typically need to undergo lengthy and cumbersome integration processes to publish their apps in various app stores. The MOO Store will simplify the mobile app publishing process and offer value-added services for game developers, such as customised curation, content localization and publishing.
“We are ecstatic to continue our fruitful partnership with Unity. After our successful launch of CloudMoolah, we are now integrating our groundbreaking payment system into the MOO Store, which will help Unity game developers simplify their onboarding processes,” said Jonathon Sze, Co-founder, Cloud Alliance. “With the announcement of the MOO store, we hope to help developers find an easier avenue to penetrate the rapidly-growing games market in Southeast Asia.”
Unity, whose real-time creative engine is a leading global choice of development platform for rich interactive 2D, 3D, VR and AR experiences, has been working with Cloud Alliance since 2016 when the two companies partnered to create an integrated payment platform solution, CloudMoolah. Serving more than 5.5 million game developers on Unity's platform, CloudMoolah provides Unity developers with access to more than 500,000 retail payment points across the booming Southeast Asia games market, where credit card penetration is still less than three percent.