Invisibit Studios is a small British indie games company created by software developer Ben Fowler and production designer Alice Winter.
We love experimenting and pushing the creative boundaries with our design concepts.
I wanted to talk a little about the thought process behind not giving the character ‘bip’ a face.
It has a lot to do with Hello Kitty, more specifically the design of Hello Kitty.
Hello Kitty is one of the world most well-known characters, despite there being very little to her design.
Or so it may seem.
Yes she has a simple, minimalist design, but this actually goes a long way towards her popularity. In this case, less is definitely more.
The psychology behind the Hello Kitty design, and what has subsequently inspired the ‘no face’ attribute of bip, dictates that the less detail in a design, the easier it is for its audience to project their own feelings and identity onto it.
To summarise, in the gaming world, fewer facial features or details could actually help a player to connect with the avatar on a deeper level.
Invisibit Studios is a small British indie games company created by software developer Ben Fowler and production designer Alice Donoghue. We love experimenting...