Did not a get a notification for this message, so very sorry for the late reply!
Yep, nowadays, it's all about getting more and more people to wishlist the game so you get more e-mails sent out and more eyes on the game on launch.
This, from my experience, causes a cascade effect that boosts you more and more in visibility. So in short, your entire efforts need to be to bring traffic to the steam page before launch so you can convert them into wishlist.
Your E3 experience is a winner tho', as the connections made there will come in handy for the future! It's a longtime investment!
Best of luck guys!
BeardedGiant
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