The last thing you remember is receiving an unsatisfying answer. A plunge through the fundamental chaos takes you to a place of bones. Great power can be found within the Ossuary, but those who are not lying to themselves are lying to you. Ossuary is a dark, puzzling game where the player explores a strange underworld full of people slowly gathering dust. It explores themes of order, chaos, sin, and virtue, and it draws strong inspiration from the Discordian religious tradition.

Post feature Report RSS One Year in Steam Greenlight

Our creepy-funny adventure Ossuary has now been in the Steam Greenlight program for a year. It's frustrating and demoralizing, and we're sharing some details about our experience. Whether you are in Greenlight right now, are considering it, or just buy games on Steam, it's good to know what the process is like.

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One Year in Steam Greenlight
This article is cross-posted from the Future Proof Games blog.

Our creepy-funny adventure Ossuary has now been in the Steam Greenlight program for a year. It's frustrating and demoralizing, and we're sharing some details about our experience. Whether you are in Greenlight right now, are considering it, or just buy games on Steam, it's good to know what the process is like.

One year in, and we're 84% of the way to the top 100.

Images in this article are taken directly from Greenlight's stats page for Ossuary.

The Vague Basics

Ossuary was released in November 2013. It didn't perform how we would have liked; it got some good reviews but no huge press coverage, and thus not enough awareness and not enough sales. The online Steam store is huge, and a huge way to get eyes on a game; getting on Steam has revived many small titles. But in order to get into Steam without an established presence there you need to go through Greenlight.

Greenlight is a popularity contest designed to replace Valve's previous jury-based submission system. If you want to be on Steam, you donate $100 to charity and put your game up. People can vote "Yes" or "No" for whether they would buy your game on Steam. Your goal is to be at the top of the list of games on Greenlight during one of Valve's periodic passes when they Greenlight some portion of the collection and start the process for getting them on Steam.

Chart showing Ossuary's vote distribution.
30% "yes" votes is respectable compared to top-ranking games.

What exactly that means is unclear. The game stats page lists your percentage progress toward the "top 100," which community wisdom suggests is based purely on the number of "Yes" votes your game receives. At one point 50+ games were greenlit every two weeks, but Valve has stopped announcing when they do so, making it very hard to find out the current rate. That's compounded by the fact that Valve doesn't seem to greenlight the entire top X games; they do some amount of picking and choosing, according to posts in the Greenlight developer discussion group.

Comparison of Ossuary's performance to top games.
We're far behind top games in sheer numbers.

When you first enter Greenlight, your game is featured on the front page and receives a lot of visits. Once it falls off the front page, those visits drop precipitously. Anyone interested in Greenlight voting can get a queue of random games to vote on, but few people actually seek out that experience. Most greenlighting happens as the result of fans of the game coming to vote for it from an external site. If your game is having exposure trouble, it will probably also have Greenlight trouble.

Our Experience

It feels like a slow struggle. New games are being added to Greenlight daily. Because the primary measure of progress is "percent of the way to the top 100," this means that your rank can actually slowly drop as some popular games surpass your vote count. Then, on an unclear schedule, a batch of games is greenlit, chopping the top off of the sample set and raising your rank again. It's two steps forward, one step back.

Graph comparing Ossuary's progress to top-ranking games
Here you can see how top-ranking games often have a sudden boost in votes.

We're not great at marketing and press outreach at Future Proof. It's the skillset we need to improve the most. We have been working on new games instead of heavily promoting our old one. Combined with Ossuary's relative lack of immediate visual appeal, we've been growing slower than other games in Greenlight. We've had a bit of Greenlight-specific press, including a post by Wraithkal, but not much. We're doing limited Project Wonderful advertising, which is bringing in a bit of traffic. As you can see in the graph below, however, we're solidly in the "long tail" of Ossuary publicity.

Graph of Ossuary's visits and votes over time.
Spikes tend to coincide with forum posts or articles about the game.

A slightly unhealthy amount of our self-worth is tied up in this game, and having it sit on Greenlight for a year is rough. At this point our options for boosting the game are few. There's no novel news about the game anymore; it's officially an old game, and we don't feel like it would be well-served by an update or expansion, so our options for drumming up press interest are limited. We've talked about having it translated into more languages than just English, but we don't have the budget for that in the short-term. We could do more aggressive paid advertisement, but that needs to be balanced against our expected profit for the game. Based on our previous sales we don't expect a dramatic financial benefit from Steam; doubling our numbers would be nice. That doesn't leave much room for ad campaigns, and it's a hard game to show off in ads besides.

So where does that leave us? For now, we've been letting Ossuary sit and focusing on our current work-in-progress, Exploit: Zero Day. Eventually it will reach the top. Greenlight won't last forever, though; we hope that we'll make it onto Steam before Greenlight dies, or that we perform better in its successor program.In the meantime, please vote for us on Steam Greenlight.

Please share questions, comments, and stories of your own Greenlight experiences below.

Comments
dragonslumber
dragonslumber

Hey there,

I posted my game Arelite Core to Steam Greenlight in early January and am basically heading in the same direction as you guys. I keep 2 websites active, a Facebook and sporadically post articles here, and created one trailer thus far but keeping interest in the game has been difficult.

Something struck me as I was reading your post though, which is that you have a 29% yes rating among votes. That seems kind of low to me. I get that ultimately just the number of yes should matter since those are theoretical sales, but at the same time it feels like potential sales are lowered by that number which may have hindered your acceptance. I'd be curious to hear your sales through the other venues like Desura.

Lastly, if you believe that your game deserves more than it has, have you considered porting it to other platforms, like mobile and tablets? I don't know what your game looks like, but I know that it's one of the things I'm considering for Arelite Core, as well as free DLC to extend the life of the game.

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Weirga Author
Weirga

As we showed in our post, the average among the Top 50 is 36% "yes" votes. We're actually surprised we're so close to that average. Ossuary doesn't have as much mass appeal as many games on Greenlight. What are your "yes" ratings like? Are you seeing a higher approval rate?

Our sales through other venues haven't been awesome. We've grossed about $1,500 all told: Futureproofgames.com

We'd like to port Ossuary to mobile platforms, but that's a matter of priorities and available resources. We've got the touchscreen port half-done. We're not sure when we'll end up taking the plunge.

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dragonslumber
dragonslumber

My Yes average is currently at 41%, with the current Average at top 50 being 30%. I'm also 60% of the way to top 100 after 109 days. It's a case of too many jRPGs, I think mine is better, deeper and more polished than most of the others (it's not an RPG Maker game), but the perception is still difficult to fight. That's what I need to market against.

Thank you for pointing to those blog posts, they are really insightful, especially the 10$ one. Pricing the game is definitely a difficult endeavor, I'll probably be pricing mine at 15$ (my financial investment will be in the mid 5 digits when I'm done, and I don't earn a salary on it).

It's not easy to make a game, not easy to make a good game, and then it's not easy to even sell a good game :P

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dragonslumber
dragonslumber

Also, I jsut saw your post about being greenlit. Congratulations! It just goes to show that patience and determination can pay off.

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