In early 2015 Max Rheiner, Fabian Troxler and Thomas Tobler teamed up with Michel Zai (CEO) to found the company SOMNIACS - a university spin-off from the Zürich University of the Arts (ZHdK) - to handle the demand for Birdly related products, services and information, as well as deploying next generation virtual reality, augmented reality and interactive experiences. SOMNIACS remains closely linked to ZHdK, where several team members teach or conduct research. The collaboration enables both - ZHdK and SOMNIACS - to push the boundary of creative production in the emerging field of virtual/augmented reality in an independent, experimental and design driven environment. Max Rheiner (Founder and CTO of SOMNIACS) is the director of the ‘Interactive Experience Lab’ at ZHdK. The research lab and SOMNIACS work hand in hand to focus on cutting edge full-body immersion simulators and intuitive design for immersive telepresence.
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