Seriously people...what is your issue? Sure, Steam keys are cute for games that manage to make it onboard, but is it really that bad of an issue if you don't get them. Sure, you may miss out on your acheivements or badges on Steam, but you already have a working copy of the game. You already bought it in one place. While it's nice for developers to reward their supporters with keys, and it does look good for them to have those kinds of numbers for players on Steam for their game, they aren't obligated to give them to you.
Recently, someone from Rockin' Android was virtually forced to hand out keys for Bunny Must Die: Chelsea and the Seven Demons because of players raging at her about it, when she didn't even have anything to do with that part of the process. All she was doing was trying to keep players and potential buyers informed of the situation, and they proceeded to blame and troll her until they got them. This is a sad day for gamers if the highlight of their day is getting Steam keys for a game that they already own. The devs, you know, could actually use the money from people buying their game outside of a bundle...you know...at full price...which is pretty cheap for that game to start with.
So, my question is: Are keys for Steam really that important when you already have a perfectly working copy of the game that you already legitimately own without DRM? No matter how I slice it, I can't come up with any answer other than 'no' myself. A lot of people who get games on Steam often complain about the Steam client and interface being a sort of DRM to prevent piracy....you already own a copy without DRM...what are you complaining for. Steam acheivements are cute...but that's really all they are. Sure, it gives you bragging rights...but you already own the game. Badges and trading cards for steam? I've only seen people clamour to trading cards so that they can sell them on the market, so, again, largely unimportant. If you are worried about making your money back in Steam trading cards, then perhaps you shouldn't be buying games in the first place. If you are only able to afford these games in a bundle, then why can't you be happy just having a copy of the game, period, even if it isn't on Steam.
Sure, installing games on Steam is easy. A few clicks, a few minuts (or hours on bigger games) and you are ready to go...It's just as easy with Desura.... Is it worth making an employee for a publisher so pitiful that she throws Steam keys at people so they shut up and stop harassing her. No...no, it's not. That's not cool, no matter how you look at it. This is a sad day for gamers, and those of you that complained should be ashamed of yourselves. On the same token, I congratulate everyone on that Steam community thread that genuinely showed support to the company and said that it didn't matter if they got keys or not. Have a little dignity, people.
To see where this ranty blog has stemmed from, read here and prepare to be amazed at 'gamer entitlement' and all associated BS that goes along with it at the expense of this poor, kind woman who was only trying to be nice and keep people informed: Steamcommunity.com