As Tap the Glass is preparing to "ship" we are now getting into advertising mode. Truth be told though, the advertising of the game really started back when we started making the game. It was just a much slower process with much less to show people.
Even with the game in it's near finished state it is quite difficult to really get across the simple fun of tapping on the screen and watching your fish and decorations interact with you. It is a visceral emotional connection that takes place when a fish scurries away from your finger thumping on the glass.
It is something so innate that my one and three year old's can pick up the game and immediately feel as though they are really connecting with the action on the screen, and as though they were tapping on the glass of an actual aquarium.
How to get people to understand that without them actually trying the game and "tapping" for themselves is going to be the hurdle I need to overcome in the very near future (ie yesterday).
Wish me luck, and I hope everyone will try "tapping" for themselves!
"Tapping" TM, copyright of Red Tentacle Studios 2013 under the clause of ridiculous copyrights limited (not valid in all territories)
