I guess it's not the best style to just link to another site from my blog but I think the post might be an interesting read for all devs who think about putting a game into the app store.
Shortly, this is what happens if you have no clue about marketing:
More: Minyxgames.com
The game grosses now ~$3 per day and I guess for our next release I have somehow to get the marketing machinery going. :[ (I hate marketing and would rather code all the day)