Southend Interactive was a game development studio based in Malmö, Sweden. Southend worked on game productions from various genres that run from various clients, such as Ubisoft and Sierra Online. They also created games for Microsoft's Xbox Live Arcade service on the Xbox 360. Southend's company slogan was "Tomorrow's experiences today." On 12 June 2013 Southend Interactive announced it would close with all staff moving to Ubisoft's Massive studio.
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