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Should a small Indie group such as myself take advantage of programs like the Square-Enix Collective?

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Should a small Indie group such as myself take advantage of programs like the Square-Enix Collective, or pursue self promotion? What are the ups and downs of both sides? Questions, opinions, thoughts and more please.

I recently obtained authorization to promote our game through the local Gamestop store, which would provide us with some additional publicity so long as its allowed to remain up there. Since we are in a relatively small town marketing opportunities such as this only go so far. While utilizing the web is a fantastic way to reach large quantities of people it can be difficult to move traffic to the desired places without a larger budget for ads and marketing. Would it be smarter to go with something like the Square-Enix Collective and let them do some of the work for you? Or continue on the path as is?

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