Holtman, Valve's director of business development and legal affairs (and also seems to be the gatekeeper behind mod approval for Steamworks) discusses how Steam has broadened the company's horizons. Even though recent NPD reports have shown that PC retail sales are slumping while consoles climb ever higher, Holtman argued that online sales were not cannibalization. Valve also tracks retail sales of its products through Steam and therefore has figures to support this. During a Day of Defeat free trial weekend, Holtman stated that there were "28% more units bought at retail than sold through Steam."
Valve's take on lessening piracy was also a pragmatic one. "We take all of our games day-and-date to Russia," Holtman reported. "Russians are reading magazines and watching television -- they say 'Man, I want to play that game so bad,' but the publishers respond 'you can play that game in six months...maybe.' "
Read the original article on GameDaily