Post news RSS #4 Icon and description for Toby's Monster

A/B testing of icon and description done and we feel happy with the results.

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We've been going back and forward on the design of the icon we will use in the App Store. How much of the game do we want it to capture? What's most inportant in the game? What will catch players attention? After doing some A/B testing we’ve finally nailed it.

It's been the same thing trying to come up with the best description we can of the game. Our first major breakthrough in this came the other week when we came up with 'A fairytale of wingless dragons, exploration and evolution'. Now we "just" had to come up with the rest. We've done some A/B testing on this as well and now finally we feel that we're happy with it. :)

Now it’s just the screenshots, video and ASO left to finish before we can say that the game is ready for release:)


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