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Tell us a bit about the company that made Chex Quest.

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Digital Cafe Facts and Information

  • Doubled revenues during it's first five years in business
  • Profitable all eight years before it’s acquisition by CME (Campbell-Mithun), October of 1998
  • A consistent net profit margin of 20%
  • Hired and managed over 100 employees over it’s history
  • Maintained 100% “insider” ownership all eight years (equal partnership)
  • Mr. Koenigs left with 50% ownership
  • Financed and created “in the basement” in 1991
  • A well-known, respected, local market leader in multimedia, electronic marketing and web development
  • National market leader in electronic promotion in the film and television industry, with clients such as 20th Century Fox film and television, Sony/Columbia/Tristar, the SciFi channel, Mystery Science Theater 2000, John Tesh and others
  • Provided products and services for an all-star local and national client list including 3M, KSTP-TV, CBS, Carlson Companies, Carlson Wagonlit Travel, Irwin Jacobs/Jacobs Management, Navarre, NSP, ECMC and others.
  • Digital Cafe had a well-known, popular culture and brand name.
  • Created a joint-venture company, Digital Entertainment with Navarre Corporation, developed retail entertainment software, games and screen savers.
  • High demand for products required almost no marketing or sales force due to local positive press and name recognition.
  • Tremendous media attention including front page pictures, advertisements and articles for NSP, Minnesota Business Monthly, Pioneer Press, Minneapolis Star Tribune, Video Magazine and others.
  • Varied product line, always focused on new industries and products to maintain a competitive advantage and remain a moving target.
  • Over eight years, developed customer loyalty programs, educational software always with a unique, entertaining twist.
  • Developed reusable, proprietary software tools for creating products.
  • Reinvested profit and revenues back into the company every year.
  • Represented clients during their investment process and investor relations to provide credibility as the “technology partner.”
  • Purchased by CME (Campbell-Mithun Esty), a subsidiary of IPG (The Interpublic Group) in October of 1998.
  • Negotiated a cash sale with a highly profitable, five-year earn-out for the two partners.
  • Provided products and services for national brands including Andersen Windows, General Mills, Dominos Pizza, Land O Lakes, Healthy Choice, GAMC and Airtouch.

Read about Digital Cafe's most visible emarketing promotional product, "Chex Quest" that was shipped in over six million boxes of cereal and still considered the most successful in-pack promotion by General Mills.

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