Articles - mmccann430

Mike has a strong background in consumer promotion and shopper marketing. His talent has been applied to a full range of media including print, TV and industrials, digital, POS, out-of-home, and direct. He has contributed to categories ranging from beverage to banking, cosmetics to confections, and entertainment to electronics. He is equally at home leading colleagues as rolling up his sleeves and taking ownership. Mike can manage multiple projects with teams of 5 to 15 associates. He acts as point person between various agency disciplines and departments, as well as with outside vendors. He collaborates with client services, strategic planners, project managers, and production to insure smooth project development, done on time, on brief and within budget. A capable presenter, Mike pleases clients, and grows business. When asked how colleagues and clients would describe Mike in one word, the response came easily... overachiever.