Marketing stuff. It turns out that puzzle game players are super-focused on the mechanics of gameplay. My current trailer for The Godkiller, is fairly polished. I watched lots of Derek Liu videos. I’m a decent video editor. I wrote a unique song and had a professional record vocals for it. So I really did put some effort into it.
But the trailer doesn’t satisfyingly explain the game mechanics. I asked people. They told me.
I don’t think I understand the mechanics that well after watching it, which is something I usually want from a puzzle game trailer (not that I want everything spoiled, but the basics)
Watching The Godkiller trailer two times and I’m still kind of wondering what the gameplay is like.
I think I have an idea of the gameplay, but only after rewatching a couple of times.
And a game marketing consultant, Chris Zukowski, told me the same thing. So it’s back to the drawing board on the trailer.
But let’s just take a moment to experience the pain of rejection…
“You mean everybody is not impressed with my very special trailer that I worked super-hard on?”
Ouch.
The good news for me is that the game mechanics for The Godkiller are, in my opinion, unique and understandable. I just need to take some time in the video to show them properly.
Here’s an example of a trailer for a puzzle game that has the structure I’m intending.
New trailer coming in a bit.
The Godkiller, wishlist on Steam.
