In a world of convenience, junk food and flabbiness, one government has implemented a drastic new health plan to end the obesity crisis. And one man has to survive it… Run Fatty Run is frantic arcade action that pits one overweight man against the forces of natural selection. Guide Bert through an urban landscape of hills, obstacles, tough old ladies and his most relentless enemy – food. Run, smash and roll your way home as Bert defies the government’s best intentions. Featuring 36 courses of scaling difficulty, multiple game endings and unlockable comics revealing the origins of the obesity solution. Run Fatty Run. Will you survive?
For a couple of hours last night, the icon for Games on the iPad in Australia was an overweight man in a pink shirt. We like to think there's a big red panic button at Apple, just for when things like that happen.