In Kill the Bad Guy, players will act as a shadowy justice, manipulating the tangible world from afar as the unsuspecting Bad Guy goes about his day. The player will have to first dirty up the streets in order to keep them clean and safe in the long run. Purge the city of dirty criminals, seedy mafioso, low-life drug lords, and other Bad Guys who think that they are safe hiding as wolves in sheep's clothing.
In order for the mission to be a complete success, the player must not raise suspicion, or let the Bad Guy know that they have them marked and are out for blood! The player must remain undetected, minimalism collateral damage, and above all, make it look like an accident!
Use intelligence and trickery to find the best way to lure the Bad Guy into your trap. Once the Bad Guy is zeroed in on, players can choose an accessible tool best suited for the job: a runaway car barreling straight towards him, a razor-sharp propeller from a defective air-conditioner unit, or how about a wrecking ball which happened to "accidentally" detached itself from the body of the excavator. What will it be?
Every level provides the possibility to splatter and destroy the Bad Guy using various weapons and traps. Simply put, it is up to the player to put the 'Bad Guy' in the wrong place at the right time!