The videos and description on the Kickstarter say more than I could ever say here, so check those out:
The project started well on the first couple days, but then struggled for a bit over the weekend.
An update was posted early this morning, showing a behind the scenes look at the development process, and how developing both a meta-game and a game together changes things a bit.
Reception to the project has been very positive, but it's still struggling to get traction on the major gaming news sites.
This looks really great and well made! Think I'll need to pay a visit to kickstarter and open my wallet. ;)