As an entrepreneur or marketer, you know how important it is to make a good impression with your email outreach. But how do you craft a cold email that actually gets opened, let alone read? The answer lies in your subject line. In fact, according to a study by Convince & Convert, 35% of email recipients open emails based on the subject line alone.
So which cold email subject lines convert the most? Here are some examples to get you started:
"I found something interesting..."
This subject line piques curiosity and entices the recipient to learn more. It's also vague enough to make them want to open the email and find out what you're talking about.
"Let's talk about [relevant topic]"
By including a relevant topic in your subject line, you show the recipient that you've done your research and have something valuable to offer. This subject line also sets the tone for a conversation, which can lead to a stronger relationship.
"Saw your [recent news/update] and had to reach out"
This subject line shows that you've been paying attention to the recipient's recent activity, which can help you build rapport. It also suggests that you have something relevant to share with them.
"Can I help you with [specific challenge]?"
This subject line puts the recipient's needs front and center, and offers a solution to a specific problem they may be facing. It's also a polite and non-intrusive way to start a conversation.
"You're missing out on [benefit] - here's why"
This subject line highlights the value that the recipient could be getting, and suggests that they're missing out on something important. By explaining why they need this benefit, you can motivate them to take action.
"Do you know [interesting fact related to their industry]?"
This subject line shows that you're knowledgeable about the recipient's industry, and have something valuable to share. It also piques their interest and entices them to open the email.
"A new way to [achieve goal/reach target audience]"
By offering a new or innovative solution to a common problem, you can differentiate yourself from other cold emails the recipient may receive. This subject line also positions you as an expert who can help them achieve their goals.
"Are you tired of [common industry problem]? Let's fix it"
This subject line empathizes with the recipient's pain points, and suggests that you have a solution to offer. It also shows that you understand their industry and the challenges they face.
"Your [relevant metric] could be even better - here's how"
This subject line appeals to the recipient's desire to improve their performance, and offers a specific solution to help them do so. It's also a non-threatening way to offer feedback or advice.
"I have an idea to [improve process/solve challenge]"
This subject line suggests that you have a specific and actionable idea to offer, which can help the recipient improve their business. It's also a confident and assertive way to start a conversation.
Conclusion:
By using these email marketing subject lines as a starting point, you can increase your chances of getting your cold emails opened and read. However, it's important to remember that every recipient is different, and what works for one person may not work for another. The key is to be thoughtful and strategic in your approach, and to always prioritize adding value for the recipient.
