We know what you're thinking: "Who the heck are we? What is this all about? Why aren't you saying more?" And you're right, we need to say a little more about what it is we're creating. So what is Magic Leap? Magic Leap is an idea. An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space. It's an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.

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Apple is staffing up its VR/AR division with new tech experts.

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Magic Leap developer hints at what the company wants its headset used for

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The company is vague about what exactly that is, but it's likely the next stage of its AR headset.