We know what you're thinking: "Who the heck are we? What is this all about? Why aren't you saying more?" And you're right, we need to say a little more about what it is we're creating.

So what is Magic Leap?

Magic Leap is an idea.

An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space.

It's an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.

This belief was born from two simple observations:

  1. That current technologies we use to access the digital world limit, or even take us away, from the real world.
  2. That the future of computing should be derived from respecting human biology, physiology, creativity, and community. Why can't computing feel completely natural?

With our founding principles our team dug deep into the physics of the visual world, and dug deep into the physics and processes of our visual and sensory perception. We created something new. We call it a Dynamic Digitized Lightfield Signal™ (you can call it a Digital Lightfield™). It is biomimetic, meaning it respects how we function naturally as humans (we are humans after all, not machines).

In time, we began adding a number of other technologies to our Digital Lightfield: hardware, software, sensors, core processors, and a few things that just need to remain a mystery. The result of this combination enabled our technology to deliver experiences that are so unique, so unexpected, so never-been-seen-before, they can only be described as magical.

We are building a world-class team of experience developers, and are reaching out to application wizards, game developers, story-tellers, musicians, and artists who are motivated by just wanting to make cool stuff.

It is all coming together in a pretty awesome way. And we hope to share it with you very soon.

So now what?

We'll be sharing more information with you in the weeks and months ahead - so stay tuned. In the meantime, thank you for your interest in Magic Leap. We can't wait to show you what we've been up to…

In the meantime, check out our blog.

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Magic Leap

Magic Leap

Magic Leap Headset

Using our Dynamic Digitized Lightfield Signal™, imagine being able to generate images indistinguishable from real objects and then being able to place...

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Twitter

Latest tweets from @magicleap

RT @PeggyJ: I met with some of our ISV partner CEOs at HQ today, including Alicia Caputo (Avrio) and Maret Thatcher (Argyle). A… T.co

Mar 29 2023

RT @ZGJR: Exploring a top-design, versatile, powerful & sleek super computer (on your face) in #Surgery /@magicleap #ML2 a de… T.co

Mar 28 2023

By putting user experience first, we developed true AR instead of a passthrough AR device. Doing so made creating M… T.co

Mar 28 2023

How does Magic Leap 2 provide unique value? It creates a new relationship with digital content—not just how it's co… T.co

Mar 24 2023

In case you're new here and wonder how AR can fit into your world, check out this live demo we did at… T.co

Mar 21 2023

We doubled the field of view to let you see the bigger picture. T.co

Mar 17 2023

Ever wondered how comfortable a Magic Leap 2 headset is to wear all day while working? It's roughly the same weight… T.co

Mar 15 2023

RT @PeggyJ: One of the greatest barriers to widespread enterprise AR adoption has always been ergonomics. In a few short years,… T.co

Mar 10 2023

We're very happy to announce Daniel Diez's new role as Chief Transformation Officer, and to welcome Sheri Bernal to… T.co

Mar 7 2023

In 2010, we set out to recreate the human eye in order to develop the most advanced AR tech. Countless hours of res… T.co

Feb 24 2023

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