Media... should be FREE! blog - NewMessageN00b

First of all, read this: Bbc.co.uk.
If you don't feel like reading it - the article handles about the never-ending media copyright issue.
Some say  it should be free, some, in turn, envision layers of beuraucratic ass-f**k here... may I call it "iTunes f#@k the customers". (I really hate the dumb automatic link-parsing here.)

Anyway, people should understand that selling media is NOT SELLING INFORMATION - it is all about the feeling. If you can't sell a good feeling (that the media produces), then you're good for shit.
All the huge 'media barons' complain about stuff being stolen, hacked, lost, whatever-ack'd...
They IMMEDIATELY count it as a market loss and start yelling as if they shit their pampers.

But... wait...?!

One of the comments on that article REALLY got my attention:

===========================================
7. At 5:09pm on 08 Jun 2009, DarrenGriffin wrote: Why is it always the 'media barons' who are cited as the losers when piracy and file sharing is debated? I run a small company compiling 'data' that is constantly ripped off and shared on various sites and forums. This causes our business great damage and threatens our livelihood.

We work hard and it is heartbreaking to see it stolen. The everything FREE culture is just plain wrong, we have a right to a reward for our hard work and if we stop this service then everyone will lose access to it.

There is no 'right' to free data and those who propose otherwise are fools who fail both fail to realise that much of this data will vanish if it continues to be abused and also have clearly never had their own hard work ripped off in this way.
===========================================

My answer: Change the job, looser!
The way he described it, stuff sums up pretty good here: the market is EQUALIZING.
The bubble bursts and your company goes bust - new ways of delivering value have to be found (aka the customers have found more appropriate ways to get your shitty content.)