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Report article Taking Professionalism in Modding Too Far

Posted by korge on Feb 25th, 2009 digg this super bookmark


        Day to day we see plenty of junk mods out there. Mods that cant appeal to anyone and just look like a total mess. We all know it is way better to appear coordinated and professional when it comes to modding. Okay, it makes sense. We are all for professionalism in modding. Its vital so as to not look like a total noob when it comes to portraying our media. But what if we take it too far? We have seen previously on Interlopers.net what happens when you set up a "facade" for your development team. If you are not a legit professional development studio but take it to the extreme and start dubbing yourself a "CEO" than you may have taken professionalism in modding a bit too far.

        The other day I saw a mod on moddb (I wont disclose the name) that had a real problem with associating itself with companies that most likely didnt return the favor. The instant that I pointed out what I blatantly saw, my comment recieved downvotes from anonymous trolls. Now remember, This was a mod and not an indie title. In fact, it was not even an original mod. It was another one of those "DBZ/AlienPredator/Star Trek/Star Wars/C&C" Source mods.

        While it did have decent media to stand up straight on it own, one thing kept IRKING me to death. What exactly did I see? Every single piece of media and news article was plastered with various logos of companies that this mod had no affiliation with. It looked almost as if this mod was officially sponsored by companies that everyone is familiar with. Similar to going to a gaming tournament sponsored by Nvidia. Having the logo everywhere.. etc.

        Now every once in a while we will see the occasional "brandishing of the source logo." There is nothing wrong with that in my eyes because we pay homage to our mod engine. We see it in various high ranked mods. Same goes for the HL2 logo.


        But what if we take it a bit farther? What if we decide to start plastering the Valve logo on all our media... As if we were sponsored by Valve themselves, or maybe to appear as if we are even a branch of Valve itself... Gimme a break. This is no "paying homage."  This is simply using another companies intelectual property and trademarked logos to glimmer up media so as to make it look more "official."


        Okay, so that makes sense. The mod has nothing to do with Valve therefore they shouldnt be allowed to post that logo. What if we go even further?


        Ahh... Common badges of officialness. Often used by REAL development studios who PAY or get PAID for this kind of stuff. A lot of times these real studios use real technology licensed by Creative or Nvidia and therefore also brandish these logos at the intro's of their games (the ones you cant skip, ya those ones). But for some reason, these logos are being spotted on a non profit mod. Hmm...Now I havent looked into this mod a whole lot but I can guarentee to you that I highly doubt this mod is certified by either Nvidia or Creative. The other day, one of the mod staffers was looking for a programmer as well. The fact that they are in between coders tells me that I dont think they are coding on next generation mod content for X Fi or Nvidia architecture. C mon people. Mods are cool but we must admit that some stuff just cant be modded. Especially when it comes to the really deep stuff within DirectX.I pointed this fact out and what did I get in response from the fanboy? Something along the lines of this... "They use XFi and Nvidia cards so its legit"Just because I use an Nvidia card doesnt mean that my mod will run "the way its meant to be played" only on Nvidia cards like the brandished emblem states.Which brings me to my next point.

        This one was the worst of them all. I can understand, okay, yeah. We all mod our games on a windows platform. We play games on Windows XP or Vista. But you dont seem to understand that Games for Windows is a specific group of games certified by Windows themselves. Not any game (and especially not a mod) can simply affiliate, use a magical sdk (similar to steamworks) and use the Games for Windows platform and Live service. Similar to the usage of the Nvidia logo, we really cant tune our mods to work better for one over the other. We change content and some code. We dont make or change the core of the engine. So why they would plaster this logo on their mod is Beyond me. Infact, after numerous complaints, they removed the Games for Windows logo from some of their mod media.


        So please think before you start product placement in your mod. You may have the average person fooled, but the rest of us modders will call you out on it.

- korge

Comments
_DiamonD_
_DiamonD_ Feb 25 2009, 1:53pm says:

Totally agree man. Yeah, I don't really even see it professional one bit, putting product placement in a modification. Companies do it because that certain company sponsors them, but when a mod does it to copy a retail game without a true economic motif, it looks so lol.

"HEY GUISE DOWNLOAD MY MOD HAS A MCDONALDS LOGO BECAUZ IT IS SPONSORING FREE CANCER FOR ME"

+2 votes     reply to comment
cosypeter
cosypeter Mar 2 2009, 10:40pm replied:

Youtubers trolls downvoted you. :/

+2 votes     reply to comment
Gen.Kenobi
Gen.Kenobi Feb 25 2009, 5:52pm says: Online

Hey men! If you wanna start a war...please shot the first shell.

Trolls? Why calling all trolls? You called me troll on this s***t blog...you will delete my comment, i'm 100% sure of that.

Why people like to critise too much (you would say:trolls, of course, but i say ignorants, no life people)....let the guys to their mods how they like better.

I do not wanna be your enemy, in anyways(that's because the world is now, how he is, with a lot of hungry, siccness, social desigual...WAR, and any other things...)

Who control your own language, controls the fate of much people...how war began?

-2 votes     reply to comment
AlCool
AlCool Feb 25 2009, 7:47pm replied:

Deleting your comment would make you win. I don't believe he would do that. I think it would be more wise to let everyone see your ignorance to this good writing and your horrid grammar (I can understand because you are not EFL but seriously, at least spell check it). He is not starting a war vs trolls, that would be useless and cause nothing more then more trolling. If anything is started, it would go to moddb, the source.

-2 votes     reply to comment
cosypeter
cosypeter Mar 2 2009, 10:42pm replied:

Fact: trolls downvote good comments.

-2 votes     reply to comment
AlCool
AlCool Mar 3 2009, 11:34pm replied:

Fact: Trolls also write useless comments when they need not be written.

This whole topic has gone to hell. Either read it all and post on what is current or GTFO and STFU.

0 votes     reply to comment
Spike_pingasrolled
Spike_pingasrolled Mar 4 2009, 5:29pm replied:

Hello troll man

+1 vote     reply to comment
AlCool
AlCool Feb 25 2009, 7:50pm says:

It's all about the cash these days. Gives 'em more "inspiration" am I right?

Good read, I'm all with yah.

0 votes     reply to comment
korge
korge Feb 25 2009, 8:05pm replied:

I dont know what you are talking about. Did you read this? Its talking about Temporal Cold War using company logos on their media to look like a real game studio, which they absolutely are not.

What they are doing is absolutely illegal but these trolls think that it is ok.

+1 vote     reply to comment
AlCool
AlCool Feb 25 2009, 8:19pm replied:

I meant when they are getting sponsored, which it seems they are trying to be. The more professional they appear might make them think one of these companies might actually come check it out and see their logo, and want to give them money to keep them there. Sorry If I was too implied (Vague) with the last one.

The trolls always think its OK.

-1 votes     reply to comment
dec1234
dec1234 Feb 26 2009, 8:45pm says:

I have seen this around myself, mostly in a Star Trek mod if i am right?

I'm hoping that is were this all started so that I can sound clever that i made a link!

The logo stuff is stupid, but I somehow think this overall blog was a little OTT. How about let them fools have there logos, and get flamed for it, which then leaves space for your own mod to actually success without the use of random logo's.

I for one have these logo's:
Source
Valve
NVidia
Steam
Microsoft
Apple
Heinz
Subway
McDonalds
KFC...

Man im hungry.

Thanks :)

-2 votes     reply to comment
AlCool
AlCool Feb 26 2009, 9:50pm replied:

The question is do you use them to make yourself seem professional or promoted when you are actually not.

-1 votes     reply to comment
dec1234
dec1234 Feb 27 2009, 1:43am replied:

It was a joke.

I forgot that some people in the world don't get sarcasm.

It was shown to be a joke after i thought he was right in his blod, then to talk about me having the McDonalds logo on my mod, i think that gave it away...

+1 vote     reply to comment
AlCool
AlCool Feb 27 2009, 5:54am replied:

It's hard to sense sarcasm through text. In text you need hints like over-exaggeration, emotes, and abrupt sentence ends. There was no sarcasm sensed in that post XD.

0 votes     reply to comment
stewball
stewball Mar 2 2009, 5:44am replied:

Alternatively you could just pull that carrot out of your ass, AlCool.

+4 votes     reply to comment
stewball
stewball Mar 2 2009, 6:08am replied:

Didn't meant to sound like such an anus there.

+4 votes     reply to comment
TripTucker
TripTucker Feb 27 2009, 12:26pm says:

Kid just want's some attention... there is no harm in that.

0 votes     reply to comment
korge
korge Feb 27 2009, 10:52pm replied:

If you think I am doing this for attention, you are an idiot just like Gen Kenobi or any other fool who has no grip with reality.

What Temporal Cold War is doing is not only stupid, it is also illegal in every sense of the word. Not only are you making another "star trek" rip without permission, you are plastering company logos on your mod in a manner to give the illusion of "sponsorship."

Get a brain or gtfo.

0 votes     reply to comment
korge
korge Feb 27 2009, 11:10pm says:

Before I get one more lamebrain comment, This blog has to do with "COPYRIGHT INFRINGEMENT" and is not hating on Temporal Cold War. TCW is an example of Mod teams taking "professionalism" too far by using company logos that they have no association with. No where in my blog am I flaming the mod. I am simply bringing the facts of the situation to the forefront (which seems to get fanboys all jittery).

ffs, READ the whole blog before acting stupid. I posted this on Interlopers.net and I got 100% agreement on this issue. But then again, we are veteran modders and not average trolls.

+1 vote     reply to comment
CaptainSource
CaptainSource Feb 28 2009, 12:19am says:

I understand the one or two people pointing out that we are not actually sponsored by Valve (Yet it is the Valve Source Engine) would make sense. But for an individual to create an entire thread/subject on the subject, either is a sign of youth and ignorance or someone with an axe to grind.

If the mod was confronted by Creative for using their logo, I would remove it, if we were given a legal document stating the breach of copyright these logos would dropped immediately.

Since this is a mod, not for profit, but downloaded for free. We do not represent a threat to their copyright. In fact, we are promoting these companies in the exact fields and professions they want to see their logo used. It is called FREE advertising. These logos are used as a THANK YOU for the great technology they have provided to us (even though we purchased the technology) to be able to firstly play games (engine wise), Hear and produce studios quality audio, and have incredibly fast frame rates with superb picture quality for the games with play and mod. Now, where in the previous lines would you like to point out anything that these companies would either say themselves about their products, or the people who use their products say about them?

When people stop wearing KFC T-Shirts, their favourite bands wardrobes, or stop using or buying coffee mugs with company logos on them, that is that day we can remove the logos from the mods we enjoy playing, making and using with the best video cards, sound cards and game engines.

Please, PLEASE, tell me that what is said above is wrong, and we may actually get sponsored by these ground breaking technology companies. lol.

+2 votes     reply to comment
CaptainSource
CaptainSource Feb 28 2009, 12:27am replied:

Forgot to reply about this issue as well. As far as a Star Trek rip off. Please name one mod, fan game or fan film stopped by Paramount/CBS? There is not one, since they know that the fans keep the franchise going. Even MGM have realised that stopping fans from making free mods, games and films was a bad idea, since it is the fans that fill their pockets with the very reason these shows are produced in the first place.

And I love the way someone called KORGE calls us trolls... hahahaha....

+2 votes     reply to comment
Spike_pingasrolled
Spike_pingasrolled Feb 28 2009, 10:34am replied:

"© 2009 Valve Corporation, all rights reserved. Valve, the Valve logo, Half-Life, the Half-Life logo, the Lambda logo, Steam, the Steam logo, Team Fortress, the Team Fortress logo, Opposing Force, Day of Defeat, the Day of Defeat logo, Counter-Strike, the Counter-Strike logo, Source, the Source logo, Valve Source and Counter-Strike: Condition Zero are trademarks and/or registered trademarks of Valve Corporation"

"NVIDIA, the NVIDIA logo, etc... ...are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.

NVIDIA's trademarks may be used publicly with permission only from NVIDIA, and nothing in this Agreement shall be construed as granting such permission. Fair use of NVIDIA's trademarks in advertising and promotion of NVIDIA products requires proper acknowledgment."

"Copyright © 1998 - 2009 Creative Technology Ltd. All rights reserved. All content included on this site, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is either the exclusive property of Creative Technology Ltd, its affiliates (collectively, "Creative"), its content suppliers, or its licensors and protected by United States and international copyright laws.

Creative, The Creative Logo, Sound Blaster, the Sound Blaster Logo, the Sound Blaster Live! logo, Blaster, ETC... , X-FI, the X-Fi Logo,ETC... are trademarks or registered trademarks of Creative Technology Ltd or Cambridge SoundWorks, Inc. in the United States and/or other countries. Creative's trademarks and trade dress may not be used without Creative's consent. All other trademarks are the property of their respective holders and are hereby recognized as such."

+3 votes     reply to comment
korge
korge Feb 28 2009, 11:34am replied:

Talk to a lawyer. I can tell that you havent.

But nice to see that you are stubborn. How about we forward your mod to the respective companies in which you brandish and see how they take it. It will be a fun experiment.

-2 votes     reply to comment
CaptainSource
CaptainSource Feb 28 2009, 2:26pm replied:

Please do...

-1 votes     reply to comment
_DiamonD_
_DiamonD_ Feb 28 2009, 5:29pm replied:

CaptainSource, I think you should be looking at what Spike_pingasrolled just posted. Those are, and I confirm, actual legal statements given by those companies. Anyone who uses those logos without permission is asking to get into a courtroom.

Your mod can easily get archived for it.

+3 votes     reply to comment
AlCool
AlCool Feb 28 2009, 9:28pm replied:

Won't be the first mod to get it from Copyright, and hopefully not the last.

+2 votes     reply to comment
CaptainSource
CaptainSource Feb 28 2009, 10:20pm replied:

The thing is, I can't figure out why you boys are so worried about the logos being used. Did you want to use logos of companies but are to scared to? or worried for the mod? or have nothing better to do? Not sure. Yes, I have read the above boiler plate legal text, and, until ones voice drops or hair starts to grow in weird places, I can say with great certainty, that if the companies whose logos we have used deems it worth their time, money and effort to do so, we will receive a cease and desist writ. So, unless you feel the need to repeat yourselves again, I would suggest you find something more constructive to chat about.

Like at your ages, how am I going to pay for my tuition in a world wide recession, or should I treat my mum and dad the way I do when they raised me, spent all of the time, money and effort only to find children today have no direction, or idea of what they want to be?

I can tell you right now, unless you are extremely talented, dedicated, hard working and stand out from the slew of self proclaimed video game gurus and professional 3d/2d artists, you will be in the same position you are now. Discussing things you have no control over and about subjects you have not even experienced in life.

I am 42, am old enough to be your dad, or you children's grandfather. I have seen them come and go, have been there and done that, been served by chefs of princes, seen rich men lose their fortunes and travelled more in half of my life than you may in the rest of yours.

The one thing I will not do, is make statements I have no understanding of, and will fight when most men wet their pants. So, chat all you like about the subjects you will. All I ask is that you give credit where credit is due. Give an honest days pay for an honest days work, and keep ones nose out of places they have no place being.

Enjoy your conversation, and no ill feeling toward any of you.

+1 vote     reply to comment
AlCool
AlCool Mar 2 2009, 4:48pm replied:

You act like being twice our ages in THIS day and age actually makes a difference to this sort of thing :P

Everyone has their own worries, but this isn't about our personal lives, this is about the misuse of product and company logos in non promoting content.

This day and age is owned by our generation, we will be taking the jobs you leave behind, and we are already well on our way to our future careers.

I for one am working towards a 3D modeler through studies of concept art, 3D art, character design, environment modeling, with a tad of animation, programming, and game design to go with. If you can't keep up to what the last 18 years has brought us, then you won't last in this industry.

It wasn't much of a conversation. More like talking into a clever reply machine that avoids actually answering the question given to it.

*Cheers*

~AlCool

+1 vote     reply to comment
TripTucker
TripTucker Feb 28 2009, 3:13pm says:

Helloooo, who is that? Helllllooo?

-2 votes     reply to comment
mikejkelley
mikejkelley Mar 6 2009, 5:18pm says:

Logos are def poseur. And infringing.

+3 votes     reply to comment
AlCool
AlCool Mar 6 2009, 5:59pm replied:

^ Agreed

+3 votes     reply to comment
Mularac
Mularac Mar 8 2009, 7:12am says:

ok... an argentinian dude that came out of nowhere says this:
Firstly, placing logos in your mod's page (or game's) is not a sign of professionalism but one of respect at the companies that are helping you with the production of the mod/commercial game/indie. Mostly, that would be when you're getting "active" help from those brands or organizations, but I keep an open mind :P.
we may not agree with this (personally, I don't) but he does really feel like those companies are really helping him with the production, then...
of course it's wrong and all, but it's his mod, and if he wants to show that respect against the other companies, well, let him.
and I'm out as fast as I came in.

+3 votes     reply to comment
AlCool
AlCool Mar 8 2009, 1:59pm replied:

Just because you computer has the hardware installed does not mean you can throw the logo on everything all willy nilly, and the same goes for software.

It would be fun to see what the actual companies think of their logos been plastered all over stuff that they have nothing to do with.

+2 votes     reply to comment
Deathbagel
Deathbagel Mar 8 2009, 6:46pm says:

I agree with Korge. Lets put it this way:

I'm a new member of the fashion industry. Now I want some recognition and so I decide to include in my brand name the name of a world-wide fashion designer. But that's okay, because I own suits by this designer!

You can't tell me that's right.

+3 votes     reply to comment
korge
korge Mar 8 2009, 7:13pm replied:

Thank you! Someone who actually read my blog and managed to put 2 and 2 together.

+2 votes     reply to comment
TheRabbitt
TheRabbitt Mar 12 2009, 1:38am replied:

Very true. I agree and disagree. On Korge's side, he's right that it's absolutely illegal. The disclosure on all the companies' products say as much. But on the side of the opposition, I can see how in practice it probably won't matter. I doubt the companies would care at all that a non-profit modding group stuck some illegitimate logos on their poster. They've got bigger problems to deal with on a day-to-day basis. And I also doubt that anyone would think that a mod was sponsored by an industry giant like Valve. If they did, they should probably be told to go pet a lion.

But that's not what Korge was saying, and people should understand that. He's not arguing whether or not companies would care. (At least I don't think he is.) As I understand it, he was simply explaining that it is, in fact, illegal, and commenting that it is wrong to use others property to further your own popularity. Also, he was talking about modding etiquette, and saying that this practice makes you look like an unprofessional mod group. That's it. I don't understand how anyone can start arguments over undeniable facts that you can go read on paper. :P

+4 votes     reply to comment
bassi
bassi Mar 12 2009, 5:51pm says:

Nice blog, enjoyed reading it, and what deathbagel said up above is exactly right.

+3 votes     reply to comment
chris80502
chris80502 Mar 25 2009, 11:06pm says:

Though the subject has been beaten to death...

I work for a small print shop and this is the kind of thing that can red flag a job. I can't just take any companies logo and paste it on any document I want, it's false advertising. As it's been said, using these logos denotes affiliation to that company. That's why it's guarded like it is, so any joe schmutz doesn't give a respectable company a bad name. To use any logo that hasn't been declared public for use by the company without their permission is illegal as hell. In addition to that it's also copyright infringement wherein I believe just the production of the material is a potential infraction (the terms "cannot be reproduced for public or private use under any circumstances" come to mind), let alone displaying the material publicly. You must be an authorized agent of said company or have been given permission by said agent to use any trademark or other copyrighted material.

I find it outright devious and can't imagine these companies would want to see their names displayed on something like a mod. Why would you advertise for them, your just losing a little bit of your space for something that gives you nothing, unless you want people to think your affiliated so your efforts might possibly receive more attention, it's amazing how many people you could tell to pet a lion.

Attitudes like the defendants above (paraphrase: I won't stop until they spend money to make me) are a real problem in todays society, for someone with the age and wisdom they sure don't show respect for others or regard for a decent, civilized and respectable society.

+2 votes     reply to comment
ankhsethamon
ankhsethamon Apr 1 2009, 11:23pm says:

I really love this blog entry, and, all the replying war is just amazing..

I think Korge just want to expose the fact of illegality by using trademarks and logos... He's not critizizing or saying "you're a criminal for doing this or that"... In fact he's saying "you should know that what you're doing is illegal! I suggest to remove those logos.." that's all.

@ CaptainSource:
If you want to say THANK YOU to all these companies, well, add a note in your mod's credits giving an explicit message, like: "and we want to thank Valve, nVidia ... for they awesome technology... "
Just using their logos (and not only in the website, but in almost every media piece) is not, I think, a proper way to express what you want for these companies.

+1 vote     reply to comment
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