I was watching Cinemax the other night (late) and after Serpico they aired this priceless ad for 300.
A couple goes through a toll booth, and ask the attendant if this is Jersey. The attendant, a portly, bald Arab-type looks at the man driving and they get into an exchange quoting lines from 300. It ends with the guy going, "THIS... IS... SPARTA!" And then, after a beat of the girl in the passenger seat looking thoroughly puzzled at the male-ness, the guy goes, "Yeah, this is Jersey."
Priceless.
If anybody's seen this, send me a link if you know where I can find it! If you haven't, just get Cinemax. It's so worth it.