They likely did it on purpose. Because it's a game company doesn't mean they're oblivious to internet culture.
Dawn of War 2: Retribution, for example. Ork campaign wargear descriptions are riddled with memes and the like (the Dakkamasta 9001 big shoota, the Box Smasher beamy deffgun "fer smashing humies and der metal boxes", an ork choppa named "Slappa Choppa", this armor I.imgur.com , list goes on). They even gave the IG commissar has this audio bit: Youtube.com
They likely did it on purpose. Because it's a game company doesn't mean they're oblivious to internet culture.
Dawn of War 2: Retribution, for example. Ork campaign wargear descriptions are riddled with memes and the like (the Dakkamasta 9001 big shoota, the Box Smasher beamy deffgun "fer smashing humies and der metal boxes", an ork choppa named "Slappa Choppa", this armor I.imgur.com , list goes on). They even gave the IG commissar has this audio bit: Youtube.com
Filthy Console Peasants