A futuristic wild west, Warm Gun combines the favorite motifs of the classic western genre with the scraps of an obliterated technocracy. World War III has been fought to the tipping point and ecologists long unheeded cries have been silenced by the grim truth of their predictions. To the last drop of oil have the worlds resources been depleted, and only sporadic traces of modern structure can be sifted in the dust. Time ticks forward but humans must retrace their advancement back, through a history that has already been lived and to the Wild West for the second time around. We have trampled ahead to the past in muddy boots, to the United States of late 19th century. Greeted by the ghost of the wide-open country, the exhausted land is barren too, of all the old dreams we fulfilled beyond our means. This spun western lets you create your own one-of-a-kind characters and unique gangs; choose from weapons new and strange and a wider range.
Warm Gun, with the help from publisher friends at ORiGO GAMES, was able to make an appearance at this year's CGDC.
Posted by EmotionalRobot on Aug 2nd, 2010
Emotional Robot's didn't actually know that their product was going to be marketed until about 48 hours before the event. The team was contacted Wednesday evening by founder and owner of ORiGO games, Adam McClard, via Skype.
The conversation went something like this:
Needless to say, the team scrambled and worked their butts off Thursday through Saturday to get something put together. We didn't have any recent marketing material to showcase (our fault!), so we were building from the ground up. The team was able to get an .exe together that had a nice Scaleform lobby with the options to view new HD video fly-throughs of Heart of Darkness, Lost Highway and Red River Canyon. The .exe also had options to leaf through some of our most recent HD pictures. While we couldn't get much coverage on the first day of the event (Shanghai was 13 hours ahead of us - so there was even more of a crunch), we were able to pull through and gain some valuable exposure on the second day. Overrall the weekend was a success thanks to our friends at ORiGO, but rest assured we have a meeting tonight to discuss our future marketing plans!
Rushing to get this media packet finished in under 48 hours was a very valuable experience for the team and it's managers. It really tested the limits of the team and its individuals, and Emotional Robots was able to prove once again that they can handle the stress. This event was an eye-opener in regards to what it takes to succeed at places such as the Game Developer's Conferences, and the managers of Warm Gun will be applying their experiences this past weekend to their future media strategies.
And yes of course we're including the media here! Below you can find the video fly-throughs as well as the new HD screenshots. All video footage and screenshots are raw, in-game captures. We used FRAPs for the videos. Nothing has been edited.