Need for Speed World (previously known as Need for Speed: World Online) is the 15th installment in the long-running racing video game Need for Speed franchise published by Electronic Arts. This iteration has been co-developed by EA Black Box and EA Singapore. It is the first freemium MMORG in the Need for Speed series (though Motor City Online was originally conceived as a Need for Speed game) and is available exclusively for Windows-based PCs. World was released worldwide on July 27, 2010. However, people who ordered the Need for Speed: World Starter Pack had an early "head-start" in the game, which started on July 20, 2010. Gameplay: World takes on the gameplay style of Most Wanted and Carbon, focusing on illegal street racing, tuning and police chases, and adds classic MMO elements to the mix such as special abilities. World also features the cities of Rockport and Palmont, the cities of Most Wanted and Carbon into its map design.