Metal Drift is a futuristic arena combat game in drift-tanks. It is team-based with online multiplayer. You can level up your player and your weapons over time to unlock more weapons and upgrades for your tank. Metal Drift features 56 different tank configurations with various weapon and upgrade selections to choose from. In addition, the drift-tanks have a unique energy system that allows the pilot to direct acquired energy into a speed boost or to power up weapons for extra damage. The game also features 5 different arenas, each with their own racing lines and boost tunnels.

Report article RSS Feed Indie Collaboration Through In-Game Ads

A quick description of the process of collecting and adding Indie game company ads to our in-game ad space.

Posted by BlackJacketGames on Sep 15th, 2009

At GDC this year in San Francisco, I met up with a bunch of Indie game developers at the Kongregate building down town. The event was put together by Ron Carmel and Kyle Gabler of 2DBoy. It turned out to be a great opportunity to get to know a bunch of top indies and discuss the adventurous non-stop glamor that is indie game development.

Around this same time, Brian and I were trying to figure out how to flesh out the Metal Drift world with a little more life. We wanted to push the sports angle by adding arena ads, but didn't want to invest a ton of time making up and designing logos for fictitious companies. So it seemed like a natural fit to advertise for our fellow indies instead.

So at the Kongregate meet up I made the offer; free advertising to anyone who wanted it. All we needed in return was the use of a logo. The idea got plenty of interest from the room...so we were off and rolling and ended up with some great companies. The final line up includes:

HotHead - Makers of the ever popular Penny Arcade Adventures.

Klei Entertainment - Makers of the hot titles Shank, Sugar Rush and Eets.

Games Faction - Makers of the beautiful Project Aftermath.

Garage Games - Our illustrious benefactors.

Nimblebit - iPhone domination machine and creators of the super polished Zero Gear.

Fully Illustrated - Our web designers, and just incredible people all around. There are none better.

Torpex Games - Creators of the award winning Schizoid.

Firehose Games - Working on top secret games involving Super Heroes and Love (?)

Ronimo - Maker of the fantastic Swords and Soldiers for the Wii.

It was our job to animate the logos once we got them. So I did some research to hunt down the best looking animated ads I could find. Not surprisingly Japan had the best stuff. I broke down the dominant styles and came up with some basic animations.

After a bunch of trial and error, I managed to throw together animated ads for each contributor. It was a little more work than I had anticipated, but I think it was worth it. Each ad ended up being between 30 to 60 frames, some with overlapping animations. Take a look at the final product:


I think they turned out pretty well. Thanks in large part to the great initial logos and all the folks who participated. We look forward to collaborating with the indie community again soon.

Find more regular updates from me on Twitter.
Weston

Post comment Comments
ninjadave
ninjadave Sep 15 2009, 7:12pm says:

Thats catchy, and effective.

+1 vote     reply to comment
okawa
okawa Sep 15 2009, 7:13pm says:

Looks good guys, keep it up =D

+1 vote     reply to comment
Dragonlord
Dragonlord Sep 15 2009, 8:49pm says:

Nice idea to feature other indie projects like this. Makes also sense in such a game setup to make them as ads.

+1 vote     reply to comment
dill1233
dill1233 Sep 16 2009, 12:47am says:

Great idea to really get the feel of an indie game, and it also promotes indie game companies (who definitely need all the promotion they can get). The only problem is that in most games (pretty much all non-sport related) this kind of solution is extremely hard to achieve so that it fits comfortably in its environment. Either way, I love the way it came out as a final presentation. I think I'll watch...

+1 vote     reply to comment
Dragonlord
Dragonlord Sep 16 2009, 6:52am replied:

Not that hard. For example in my setup I could put such ads on TV screens you can find in flats or on the street or in readable material like newspapers. Both places ads are common to be found too.

+1 vote     reply to comment
Post a Comment
click to sign in

You are not logged in, your comment will be anonymous unless you join the community today (totally free - or sign in with your social account on the right) which we encourage all contributors to do.

2000 characters limit; HTML formatting and smileys are not supported - text only

Icon
Metal Drift
Platform
Windows
Developer & Publisher
Black Jacket Studios
Contact
Send Message
Official Page
Metaldrift.com
Release Date
Released Oct 6, 2009
Game Watch
Track this game
News
Browse
News
Report Abuse
Report article
Related Games
Metal Drift
Metal Drift Indie Multiplayer Car Combat
Related Engines
Torque Game Engine Advanced
Torque Game Engine Advanced Commercial Released Oct 31, 2007