Automation allows the player to become an armchair CEO - to build their own car company from the ground up. Create and run anything from a boutique supercar manufacturer to a mass-market multinational mogul.

With powerful tools like the Engine Designer, the player can create cars and their engines in mind-boggling detail.

The grand campaign starts in the year 1946 and runs until 2020, with the main goal being to build a successful, renowned car company from scratch. All types of car manufacturers can be led to success if managed properly; building the right image over the years is key.

The player’s tasks are to design engines and cars, to manage factories, production, R&D, as well as advertising campaigns. In game, time advances at the pace the player chooses and pauses automatically for events and occurrences.

Automation is comprised of three major game components - the Engine Designer, the Car Designer and the Company Manager.

These components are naturally strung together by the game’s goals, made to be user-friendly and intuitive to use.

A multitude of tutorial missions, videos, and descriptive texts help car novices become experts.

Almost infinite options give the player all the creative freedom to create unique cars with vastly different engines.

Play the demo and preorder now at 

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Want to know what the Engine Designer is all about? See below for a "Let's Play" from Conedodger240


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More car bodies! More car bodies! More car bodies!
Blog RSS Feed Report abuse Latest News: Update B1362 Released – Detailed Car Stats and Test Track Sim

3 comments by Daffyflyer on Apr 24th, 2014

After a few delays, caused partially by the fact that we've moved ourselves and our company from Melbourne, Australia to lovely Wellington, New Zealand. Update B1362 is now out as a public release.

New Features

A lot more car stat calculations, the foundations for how the cars will be evaluated in the Tycoon aspect. New stats include:TamenessSportinessComfortPrestigeSafetyMore options and controls added. We are more or less at the final design of all designers.A new test track mode. Where the car is driven virtually around a track from a birds eye perspective.Custom Tracks can be made, check the forums for player made tracks and competitions.New bodies added.

Bavarian Rally Challenges

To take advantage of the new test track features, our car physics expert Der Bayer is running a set of rally challenges. Build cars to various class specs and try for the best stage times down a challenging set of stages. Details can be found in the video and forum thread below

What's Next?

Next project is further work on the car designer and will focus on some of the stats that are still missing, such as Cargo Space, Off Road Ability, Passenger Space etc.  It'll also add some car design scenarios, visual feedback on ride height and some more car bodies.

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Post comment Comments  (50 - 60 of 135)
Randers Dec 6 2012, 11:02am says:

How about stuff like interior design and quality?

All ready pre-ordered! Cant wait for full release :)

+5 votes     reply to comment
LikwidX Nov 22 2012, 7:48pm says:

Anyway will it be free? and can you make a .zip way download if, free so we can add own contact.

Is there going be a way we, can make cars to and drive them!!!

+1 vote     reply to comment
PlaysGames11 Nov 30 2012, 2:59am replied:

You can already download the free demo (unlock L4 angines). This update will come out in a few weeks

+2 votes     reply to comment
irainz Oct 16 2012, 7:02pm says:

Wait :)

I see multiplayer :D

+2 votes     reply to comment
irainz Oct 16 2012, 6:41pm says:

voted you up on Steam :)

+2 votes     reply to comment
Daffyflyer Oct 16 2012, 10:19pm replied:


+2 votes     reply to comment
luch174 Oct 11 2012, 5:07am says:

Been following this game since you guys started out, real impressive what you've created! Next stage would be teaming up with an epic car company so you can transfer cars you make to the racing game!

+2 votes     reply to comment
irainz Oct 16 2012, 6:50pm replied:

Me too .. :)

and I totally agree ,, They did create an amazing Tycoon :)

+2 votes     reply to comment
Dope_Dk Oct 6 2012, 7:56am says:

Will the cars aerodynamic effect how economic the is to drive.

+2 votes     reply to comment
Daffyflyer Oct 7 2012, 7:42am replied:


+3 votes     reply to comment
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Automation: The Car Company Tycoon Game
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