Automation allows the player to become an armchair CEO - to build their own car company from the ground up. Create and run anything from a boutique supercar manufacturer to a mass-market multinational mogul.

With powerful tools like the Engine Designer, the player can create cars and their engines in mind-boggling detail.

The grand campaign starts in the year 1946 and runs until 2020, with the main goal being to build a successful, renowned car company from scratch. All types of car manufacturers can be led to success if managed properly; building the right image over the years is key.

The player’s tasks are to design engines and cars, to manage factories, production, R&D, as well as advertising campaigns. In game, time advances at the pace the player chooses and pauses automatically for events and occurrences.

Automation is comprised of three major game components - the Engine Designer, the Car Designer and the Company Manager.

These components are naturally strung together by the game’s goals, made to be user-friendly and intuitive to use.

A multitude of tutorial missions, videos, and descriptive texts help car novices become experts.

Almost infinite options give the player all the creative freedom to create unique cars with vastly different engines.

Play the demo and preorder now at 

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Want to know what the Engine Designer is all about? See below for a "Let's Play" from Conedodger240


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More car bodies! More car bodies! More car bodies!
Blog RSS Feed Report abuse Latest News: Update B1362 Released – Detailed Car Stats and Test Track Sim

3 comments by Daffyflyer on Apr 24th, 2014

After a few delays, caused partially by the fact that we've moved ourselves and our company from Melbourne, Australia to lovely Wellington, New Zealand. Update B1362 is now out as a public release.

New Features

A lot more car stat calculations, the foundations for how the cars will be evaluated in the Tycoon aspect. New stats include:TamenessSportinessComfortPrestigeSafetyMore options and controls added. We are more or less at the final design of all designers.A new test track mode. Where the car is driven virtually around a track from a birds eye perspective.Custom Tracks can be made, check the forums for player made tracks and competitions.New bodies added.

Bavarian Rally Challenges

To take advantage of the new test track features, our car physics expert Der Bayer is running a set of rally challenges. Build cars to various class specs and try for the best stage times down a challenging set of stages. Details can be found in the video and forum thread below

What's Next?

Next project is further work on the car designer and will focus on some of the stats that are still missing, such as Cargo Space, Off Road Ability, Passenger Space etc.  It'll also add some car design scenarios, visual feedback on ride height and some more car bodies.

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Post comment Comments  (30 - 40 of 135)
Guest Jun 16 2013, 7:52am says:

como faço para ter esse progama no meu computador

+1 vote     reply to comment
Daffyflyer Jun 16 2013, 11:47pm replied:

Sorry, Im afraid we only speak English and German.

+2 votes     reply to comment
Guest Jun 30 2013, 10:39pm replied:

He is asking, how to have this program (the game) in his computer.

and i wanna ask how i can be a Beta Tester?

+1 vote     reply to comment
mackaa May 15 2013, 3:41pm says:

Hi, i cant play demo on my ati PS 2.0 support? :(

+2 votes     reply to comment
Daffyflyer Jun 16 2013, 11:47pm replied:

Nope, PS 3.0 Minimum I'm afraid.

+2 votes     reply to comment
FelipeFR May 8 2013, 6:21pm says:


+2 votes     reply to comment
russianguy Apr 22 2013, 9:24pm says:

Love the demo love cars just waiting for my pay check in a week.

+2 votes     reply to comment
Derranged Apr 3 2013, 1:31am says:

Just purchased the game, I rebuilt the engine from my car in game (253 V8 4.2 Litre) and it output pretty much the correct horsepower (120 KWs) Added a 4 Barrel carb (Which I will be doing IRL) and the outcome was around 150 - 160 KWs, awesome stuff. Thanks to this game I have been given a good understanding of what modifications will do to the engines power. I know they might not be 100% accurate to what the outcome will be in real life, but this is awesome.

+2 votes     reply to comment
Daffyflyer Apr 17 2013, 7:14pm replied:

Thanks! We certinally aim to teach you at least broadly what engine changes will do :)

+2 votes     reply to comment
Fixer1994 Feb 20 2013, 1:52pm says:


+3 votes     reply to comment
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Automation: The Car Company Tycoon Game
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