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Poll: Is Social Media Important For Promoting A Mod/Game? (25 votes)
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Is Facebook important for promoting a mod/game? (Forums : General Banter : Is Facebook important for promoting a mod/game?) Post Reply
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Dec 2 2013, 3:39pm Anchor

Hey,

I have seen many developers linking their mods and games to their facebook, twitter, etc. pages and people being able to go there and view the full info. Personally, I don't use Facebook and I don't really intend to. However, I was wondering if you think it makes a large difference whether someone promotes their stuff on Facebook, Twitter, etc. or not?

Dec 8 2013, 6:52am Anchor

personally, I think its very important. If only friends are following then probably not that useful, but try and get more followers and expand the reach. 

I really like to listen to the podcasts in this web site, its general for any business but very useful if you are thinking about social media marketing:
Socialmediaexaminer.com

Dec 8 2013, 3:40pm Anchor

Hello Yldrania,

All forms of social media are important when outreaching to your community. If you can build a strong community on any site, it should really be your headway for global distribution. You never know who's going to connect with you on any site, and as soon as the right person does... it could mean thousands of others will to.

~ Moontan

Dec 17 2013, 7:23am Anchor

Every media is important, each single one. 
But I think facebook overestimated. Studies show that less than 2% of your post reach your fan base wihtout ads. Talking about ads in facebook, it is nice but a waste of money. 
So, it is good to have one, but use another channel like email/RSS/twitter to deliver news to your fan base.

Dec 17 2013, 12:20pm Anchor

i think Facebook can be quite useful in promoting your creation... but i wouldn't use it as your only platform to stage your release... appeal to related communities across the social network... and, oh yeah... advertising... if you can afford it, should help ;)

--Mike

Jan 9 2014, 1:58am Anchor

Social media is VERY important, not just a little, and this is where most of developers fail, PR is a great part of a game succeeding (has nothing to do with a game being good of course, but it makes a difference in sells, which fuels production), and it's sad to see how many great games don't recive the reception they deserve just because they lack good PR.

Jan 13 2014, 5:54pm Anchor

I am still trying to figure out how the PR part of development works. I have a "presence" in a few but I have no idea how to get any responses or feedback from those who browse. Facebook is my most popular, tumblr, twitter, and the like ...@.@ I just can't figure. All of the games I've followed seem to do very well. I personally think it's about how you drive the content and where you target it. End of the day, this is where the market is going and having a strong internet presence will do wonders for you down the line.

Jan 14 2014, 5:34am Anchor

I am not really using facebook much, but my guess is that facebook is good to keep in touch with your existing fans not so much on gaining new fans.
The thing about social media is that they help attract quality fans/followers. I don't think you will get a quantity of potential buyers from social media.
That means most of your followers/fans on those social media are not much benefit for you because they don't necessarily translate into tons of buyers but it's enough for one big you-tuber to like your tweet and make a video about your game to make a big difference.
In other words, I would think you shouldn't expect social media to directly translate into people buying your game. It's more for hardcore fans and big names personas to follow you.

ind1
ind1 Evil Genius
Jan 14 2014, 8:27am Anchor

Social Media is one of the most important and cost effective ways of game/ mod promotion

--

Hi

TKAzA
TKAzA Rightio then...
Jan 14 2014, 8:58am Anchor

Free advertising is free, why not use it.

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TKAzA
DBolical Community Manager
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Jan 14 2014, 1:02pm Anchor

Free is not always good. And also managing a facebook page requires effort and if you don't get much in return then you waste time.
"Social Media is one of the most important and cost effective ways of game/ mod promotion"
This statement is meaningless.

Anyway, can you give an example of projects that benefit from facebook? And I mean getting actual value.
The real question is what is the value you get from a facebook page? Does 'likes' and followers convert to sales? How much do they convert?
Do people discover your game first on facebook or did they discover it elsewhere and just got to your facebook from a different place?

Anyway, I didn't say social networks are not valuable but they are not always valuable and they don't always worth the effort.
You could have 50k facebook followers and still make only a 100$ a month from your game so it's not exactly a winning strategy. 

If there are real world examples of pages with many followers, how they got to follow them and what did those followers convert to it would be more insightful. 

Edited by: PompiPompi

Jan 14 2014, 2:05pm Anchor

My biggest issues have been with the negative aspects about Facebook and other social networks (like tracking of the PC, stealing of personal information, saving things you didn't even post just type, etc). Because I fear for the safety of my computer and files, I hesitate to use such networks. Now, the only question is: How important or vital is it really to use such things? I'm already glad I can use ModDB without fearing for things like that.

Jan 14 2014, 3:44pm Anchor

I think twitter is pretty safe to use as long as you don't tweet something important for your privacy.
It doesn't ask you for much information about you and you usually don't have private conversations on twitter anyway.

Jan 15 2014, 7:26am Anchor
cobagames wrote:personally, I think its very important. If only friends are following then probably not that useful, but try and get more followers and expand the reach. 

I really like to listen to the podcasts in this web site, its general for any business but very useful if you are thinking about social media marketing:
Socialmediaexaminer.com


Thanks for sharing this link.....great source of information....

MikeHense wrote:i think Facebook can be quite useful in promoting your creation... but i wouldn't use it as your only platform to stage your release... appeal to related communities across the social network... and, oh yeah... advertising... if you can afford it, should help ;)

--Mike


So which channel do u think Mike is most effective when trying to spread your message?

Facebook is indeed important, if you go with what a lot of people are saying. Having said so, which kind of posts do you guys think get the most response in Facebook?

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